• Brand Philosophy

    A new take on the art of dressing


    Placed by Gideon (namely KC Gideon in Mainland China) was founded in England in 2006, with an initial focus on knitwear, the collection is built around wardrobe staples reworked and painstaking attention to fit, details and finish. Driven by the simple philosophy of using pure natural fiber with contemporary, yet wearable designs, combining today’s technology and the traditional craftsmanship, Gideon’s work proposes a new take on the art of dressing, provides men with a sense of personal style without looking out of place, subtle yet unique.

© 2015 KC Gideon. All Right Reserved.